Description:

Director of Marketing

The Opportunity

The Director of Marketing leads the strategy and execution of all marketing initiatives across the Hearing Solutions network and plays a key role in driving the company’s continued growth. As a member of the leadership team, this role is responsible for patient acquisition, database marketing, brand management, and call centre performance across all clinics.

About Hearing Solutions

Hearing Solutions is the largest independently owned hearing healthcare provider in Ontario. For over 25 years, we have helped patients reconnect to the world through comprehensive hearing assessments and advanced hearing technology. With 20 clinic locations across Ontario and continued growth ahead, we are seeking a Director of Marketing to lead and scale our patient acquisition strategy across the organization.

Key Responsibilities

• Patient Acquisition:  Maximize new patient assessments across all clinics through multiple channels including digital marketing, traditional advertising, patient referrals, physician referrals, and clinic signage.
• Database Marketing:  Develop strategies to engage our patient database and generate repeat visits through email campaigns, phone outreach, direct mail, and marketing automation.
• Marketing Systems & Analytics:  Manage key marketing systems including the patient database, CRM/HubSpot, phone systems, and referral source tracking to ensure accurate reporting and performance optimization.
• Call Centre Leadership:  Oversee the call centre to ensure effective conversion of inbound patient inquiries and outbound outreach to patients in the database.
• Brand Development:  Manage and strengthen the Hearing Solutions brand across all marketing materials and clinic touchpoints, partnering with the clinical team to support patient education and clinic growth.